It was an idea that took years to materialize: greeting cards to celebrate moms and dads.
The reason it took me so long was that I had questions about the subject matter. What did it mean to be a mom or a dad? And how did adult children really feel about the once-a-year celebrations to honor them? The answer was complicated. There was no one-size-fits-all answer.
First, many kids – and let’s face it, we’re all kids – have an expanded idea of what a parent is. Some grow up with extra parents – aunts, uncles, grandparents, and family friends – who love them and lead them and help them explore their universe.
Others grow up with one parent. Or with two moms or two dads. Still others grow up in homes far from their countries and families of origin. How does one create a greeting card for all of them?
It took losing my own parents a few years ago to realize how complicated the parental role is. My mother was a witty woman who could think on her feet, so she could handle anything that came her way. She was a teacher, a domestic engineer, and a practical joker. And she was content to perform all these duties to her own high standards without ever expecting to be recognized for any of them. In fact, she really didn’t like it when I thanked her for being a good mom.
My dad, on the other hand, loved the accolades. And he deserved them. He worked hard all day and played just as hard in the evenings and on weekends. He threw the ball with us in the aisles of the grocery store. He took us swimming at the Y. He took me out for donuts every Saturday morning.
In other words, he was a dad. And my mom was a mom. And the older I get, the more I realize just how much that means. So it was with deep personal reflection and with a recognition of all families that I created Artcards “suitable for Mother’s Day or Father’s Day.”
These cards aren’t specific to one parent or the other. And they’re not tied to a single day of the year. But they say what is sometimes hard to say on a daily basis. And they say what is especially hard to say to those who know us better than anybody else. An everyday message for an everyday 24/7 relationship. We’ll be looking up to them forever.
A YEAR IN THE CITY Artcards are designed to “matte in a minute” so they can be displayed as mini-prints after they are received. Packaged 8 to a box with brightly-colored envelopes and all-occasion messages: 2 birthday, 2 love, 2 Mother’s/Father’s Day, 1 “missing you” and 1 congratulations. Click here to purchase or here to watch the quick little matte-in-a-minute video.